interesting discussion on the future of advertising.
Amplify’d from www.overnightprints.com
Google Goggles to replace QR codes in print advertising?
Quick response, or QR, codes have become an increasingly popular way of merging the effectiveness of custom printing campaigns and the innovativeness of online channels. Now, however, Google Goggles may let consumers and advertisers to bypass these codes altogether.
Google Goggles will now allow consumers to take pictures of ads in major newspapers or magazines and will then return search results for the product being advertised, Marketing Pilgrim reports. But what does this mean for print advertisers?
See this Amp at http://amplify.com/u/blydq
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